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As a successful product manager, you wouldn't be where you are today without making some pretty smart moves ― like the way you handled that particularly tough challenge last month. Pure magic. Too bad you can’t remember exactly how it all came together now; it’d be a perfect approach when the next prickly situation comes over the horizon. |
| Steven Haines |
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| Steven Haines is the founder and President of Sequent Learning Networks and is the author of the groundbreaking book, The Product Manager's Desk Reference. Steven has over 25 years of corporate experience and has worked in the technology, health care, industrial products, consumer goods, and the defense electronics industries. He has held product management and marketing leadership positions at Oracle and AT&T. While at AT&T, he worked on a task force that carried out extensive benchmarking, the outcomes of which were used for professional development programs at AT&T, and later, when he founded Sequent. This ongoing benchmarking continues to be one of Sequent's hallmark activities, enabling Steven to place Sequent at the forefront of best-in-class product management and allowing Sequent to continue to develop its unique curriculum, advisory framework, and human capital management programs. Steven also spent 12 years as adjunct professor of Marketing and Management at Rutgers University. Steven has spoken at industry conferences and written articles for industry publications. Steven frequently works with Linda Gorchels at University of Wisconsin (Madison). |
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